One term that pops up over and over again when working in the film industry is “bankability”. It’s a term that refers to the likelihood of a film being profitable thanks to the presence of a particular actor.
If you have bankable talent on board your project, you have a greater probability of getting it off the ground and finding investors.
But, in the past, this has been a difficult metric to show.
Variety has tackled this issue by creating two products – Vscore and Variety Insights.
In this brief tutorial, we outline what the tools do and how you might use them to package your next film.